How to Create a Powerful Instagram Social Media Marketing Technique
One of the most powerful marketing tools marketers have today is social media. Through Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to enhance brand awareness, engagement, sales and leads.
However , many people are remaining scratching their heads when it comes to marketing and advertising with Instagram.
Many of us use Instagram as a personal account to post pictures of our family, friends, vacations and food – but how can it tie into business? And should this?
With the speed of which Instagram is growing, don’t underestimate its value to improve your brand and marketing efforts.
It has grown into an incredibly important marketing platform and even though the 18-29 12 months old’s are still prevalent users, the greater age groups are catching on and getting up fast.
Some 2018 Instagram stats from Sprout Social are telling:
᾿ 7 out of ten hashtags on Instagram are branded
᾿ 80% of users stick to business on Instagram
᾿ 65% of top-performing Instagram posts function products
If you feel the tug to learn Instagram as part of your social media marketing strategy, have a look at these initial pointers to help you get began:
1 . Use Hashtags Wisely
You should not cram every hashtag you can think of in one post, but you do need at least a few.
A hashtag is the # sign followed by descriptive words about your image as in this illustration, I used #marketing and #ctaconf, which was the conference I was attending at the time.
When an user clicks/taps on the hashtag or types a hashtag into the search box, it introduces all images that use that hashtag. The user can even subscribe to continue to adhere to that hashtag.
The hope will be the user will see your photo, visit your profile and best-case scenario, follow you and get engaged with additional of your posts!
However , when hashtags are extremely popular, the competition to show up in the results is fierce. Much like SEO keywords, the more popular a term is, the harder it is to stay at the top of the search results. Thus, my example of using #marketing really was futile if I wanted to get any kind of traction from that post.
You need to make your hashtags relevant to your company and location, but also engaging sufficient that an user would type them into Instagram’s search box.
᾿ Say you have a pizza combined in Vancouver. You post the pic of your Pepperoni pizza with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish
᾿ Or you’re a Toronto wedding planner. You post an image of a bride and groom’s first dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding
Holidays and special events are an excellent time to promote your business and gain Instagram followers. Whether it’s a purchase on Black Friday, a Thanksgiving-related use for your product or a product shout-out on National Dog Day, they are all ideal opportunities to showcase your business brand in a non-salesy way.
2 . Thank Your Audience for Appearing
You don’t just post a bunch of pictures and hashtags and wait for the likes to roll in.
To gain Instagram followers, engage with your audience plus grow sales or leads, you have to put in the time.
See an example right here from video expert Michele Moreno where she responds back to each one of the comments left on her video write-up.
So if someone leaves a remark or question on one of your blogposts, take the time to reply and thank them/answer their question.
Take a look at their profile, and if you like what you see, follow them.
Businesses often follow commenters first, in the hopes that they might return the favour.
You can also look for people who might be interested in your product, then comment on their photos and follow them, but don’t junk mail them with an ask to follow you right away.
3. Interact with the Right Influencers
Influencers are Instagram users who can influence your target audience because of their recognition and/or social media following.
Danielle Bernstein is a good example of an influencer who worked with a brand. You may not recognize her name, but the 1 . 8 million followers of her Instagram accounts WeWoreWhat do.
Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute exercise videos with her and the girl personal trainer.
That may be an extreme example, plus unless you have deep pockets you most likely won’t be able to attract an changer with almost two million followers.
But don’t despair. From mum bloggers to local foodies, you are able to find someone who your target audience follows, likes or admires. Maybe they’d be willing to review your product or even take a photo using it – occurs imagination!
4. Don’t Just Shill Your Products
Instagram is not the place to simply share product shots constantly. Think of the experience people have using exactly what you’re offering, or the benefits it provides people.
Even better, show real-examples. Asking for user-generated content from your audience is a sure way to do this. That means that users share their photos using a hashtag you provide.
The online furniture store Wayfair. com does user-generated content very well. They have an user-generated campaign that lets customers share photos of their stylish Wayfair-filled homes using the hashtag #WayfairAtHome.
Be sure to let people know that their images might be featured in your page and you can increase your Instagram articles big time – for free!
Regardless of how you use Instagram for your business, be authentic and true to your brand. It’s what the platform is all about, and it’s really going to help you grow your business, obtain Instagram followers and attract product sales or leads.
Susan Friesen, originator of the award-winning web development plus digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant. r.
If you have any questions regarding exactly where and how to use insta curtidas, you can contact us at the web-site.
She works with entrepreneurs who struggle with having the lack of knowledge, skill and support necessary to create their online business presence.