How you can Write the Perfect Job Advertisement

Ensuring you have the perfect advertisement for your opening is crucial for ensuring you get perfect person for your business. How in the event you compose it? Do you keep it short and to the point or fully detailed?


Before you begin to write your opening advertisement consider who you think might be applying. Will they have been in a very similar job or could they come from the entirely different industry? Will they need very specific qualifications or may relevant experience suffice? When you have this particular clearly in your mind you can shape your job advertising to suit. In my opinion, you should keep your job description as concise as possible.

It is very important keep in mind that you must also ‘sell’ your company as well as the opening as much as potential candidates can ultimately sell themselves to you. High quality applicants may look at a long-winded dry job description and apply for positions elsewhere.


I would recommend that you start with a striking heading which states the job title, location as well as the salary, where possible. Below this particular you should have a ‘hook’ line. This will be something that draws the attention plus gets people to read on. You could after that include a small amount of key information about your business. The next paragraph should contain the most important responsibilities and duties of the place followed by a paragraph on what the ideal candidate be like. Try to refrain from placing lots of text in capital words; there is no need to ‘shout’ your advert. Also refrain from using large obstructs of text by breaking it up where possible.
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Try to put items in bullet points for simple reading and keep them as simple since the job allows.

My example of a well laid out, fictitious, role advertisement is really as follows:


£20, 000 OTE

Are you exceptional with people and looking for a new problem?

Chichester Advertising is the most successful recruitment advertising company in the South of England and owing to our rapid expansion we now seek new plus dynamic staff to join our friendly team.
This varied role consists of:

o The following up of product sales leads
o Advising clients on the advertising
o Attending advertising conferences
o Pitching our advertising to potential customers

The ideal candidate will:

u Be great with all types of people
o Be confident and pleasant
o Sales background desirable although not essential
o Hold a full drivers license

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