The important idea here is that we all appreciate the importance of a constant Social Media presence, regardless of what we use it for. Some of us want to grow our presence on Facebook, or maybe just want to “Link in” with some interesting connections. Maybe we really like to tweet, or share our interests on Pinterest.
What we have to keep in mind is that social media existence needs time to develop. Selecting the ideal mixture of social media platforms can be a difficult task for PR and marketing experts. Each network has its own features as well as differences in user demographics.
• Go with your customers
When it comes to social media, you cannot properly select your platforms unless you know where your customers are. It’s very important to discover which networks your clients prefer, where they like to get their information from, and what daily online routines they have. That way, you will know where’s the place to be in social media for your company, when it is better to approach your customers online and what content they might find relevant.
• Figure out what your goal is
Maybe you want more traffic, maybe you want to increase sales or exposure or maybe you want to increase your brand awareness. In order to correctly choose your ideal mix of social media platforms, you have to know what your main purpose is. What do you want to achieve in your social media existence? What’s your goal? It is really important to set clear and genuine objectives, so you can identify what to do next.
• Get to know the platforms first
Another big step in selecting your ideal mixture of social media platforms is: pay attention before you interact with your public. Pay attention to what is happening; try to know what content people want and need and how they want to get it on the web. Most importantly: figure out who are the influencers in your industry, follow them and figure out:
1. Why are they popular?
2. What types of content are they sharing? If you are you looking for more information on Rant have a look at our own internet site.
3. What style of interaction do they use?
4. In what ways can you communicate with these influencers?
You need to have as many details as possible about your competitors and the professionals in your specialization, in order to become an expert yourself!
• Patience and consistency are the key words
It’s better to build a smaller, involved audience than it is to build a big audience with limited engagement. Just like with your clients, success in social media requires a lot of perseverance and consistency. You cannot anticipate results if you do not have continuous and quality content to offer. Regardless of the social platform you choose, building a large group of followers will consume time and require patience.
• Evaluate your resources
While creating a Facebook page for your company, you also have to think about the time you’ll need to invest in regularly updating it with quality content, promoting the page on your company’s website and networking with fans on your Wall. All of these actions require some time and research. Even though social platforms can be used free of charge, you must keep allocation of time in mind while choosing one. Just because your customers are present on a platform in large numbers does not mean that it’s the ideal place for you to be.