Whenever handling a small business for sale, as vendor should work on understanding the needs of the buyer and learn how to make that customer a prospect. This process is called the buyer behavior study, through this; the customer can be approached and analyzed from differed angles and under various circumstances.
Know facts – do you know the things that motivate the buyer, why does this individual shift interest from one shop to another or from one brand to the additional, how does he react to new products launched to the market or delivered to your pet? Such questions are essential in knowing the things that interest the buyer.
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And through the information gathered here, a seller would create and product plus promotion strategies.
However , it should also be understood that there is no real described and tested theory of buyer behavior. Some ideas came from economics, mindset and other theories on social sciences. Many business firms and businesses are continually researching on the buyer habits to increase the possibly of product sales with buyers. Yet, any vendor would agree that buyers actually are some kind of riddles. Despite efforts on selling even small business for sale, a single cannot guarantee that a buyer that has first taken interest on it might push through the sale.
Buyers have innumerable desires and needs; each one of these also vary according to their protection and aesthetic needs. And customers have their own incorruptible way of conference their needs and desires, just as long as it is within his or her means. If a buyer considers that what a seller is offering can be way far beyond his achieve, a sale is then not possible to realize.