How to Use Instagram to Market a Real Estate List

Instagram’s simple platform and focus on photos makes it the perfect app for realtors to share their listings. However , real estate agents who aren’t familiar with the platform might not know what kinds of pictures to post. Merely posting a photo of your listing using the address and a description isn’t likely to get much attention. You need to produce a story around the listing and share multiple photos to tell that story.

The easiest way to start “Instagramming” your listings is by using Instagram during an open house. Here are 7 different pictures you can take to produce and share your open house tale.

Start with a selfie

A “selfie” is a photo that you take associated with yourself. Take a selfie in your vehicle, in front of the sign or by the front door. Caption it with something like “Excited to host an open house on 12345 Main Street. ”

Your preferred room

Take a photo of your favorite room in the house. In the caption, get your followers to imagine life in that room. For example , if your favorite room is the bathroom with the huge soaking bathtub, say something like “Can you think about coming home from a hard day’s work and getting to soak in this tub? Glorious! ”

Your favorite outdoor feature

Photograph your favorite outside area. Again, get your followers to imagine them selves living there. “Check out this particular built in BBQ. Would you love to web host summer BBQs at this home? ”

Give a shoutout to other agents

A shoutout is a social media referral.
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If a real estate agent you know comes by the home with clients, snap a picture using them and give them a shoutout within the caption (be sure to use their particular Instagram handle if they have one. ) Your caption could read something like this “Look who stopped by my open house today! Thanks for bringing your buyers @realestateagent. ”

Share your “to-do list. inch

Write or type a list of things you need to do to prepare for the open house then post a picture. This gives people an idea of the services you supply when hosting an open house. You may also share the owners to do list to educate people on how they should prepare for a house.

Tools of the Trade

Would you always bring a specific water container to open houses? Do you often cook cookies or bring a classic vase of flowers? Lay out your items and snap a photo. The caption can read something like “Here’s my open house survival kit! ”

Have the owners in on the fun

When the homeowners are around, take a photo with them. Tag them and ask them to reveal the photo on their Instagram and to tag you!

Instagram is easy to make use of and the perfect platform for realtors who are unfamiliar with social media but want to use it to market their listings. Using a few clicks of your smartphone camera and some witty captions, you’re following buyer could be one of your Instagram followers.

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