Since many of us have finally figured out how to spell Pinterest along comes Instagram. Instagram is a mobile application this is the brain child of Kevin Systrom, a college friend of Indicate Zuckerberg’s. In fact , Zuckerberg invited Systrom to join him at Facebook once the social media site was still just an idea in Zuckerberg’s head, but Systrom opted to stay in school. Basically has resulted in Systrom becoming Silicon Valley’s, and Stanford University’s, most recent internet billionaire.
Instagram is a totally free photo sharing social media site released on October 6, 2010. It allows users to download photos, process them through a digital filter, and share them with other users they are linked to. Instagram has been wildly successful from the start. By December 2010 they currently had over 1 million users. By April 2012, 30 million users were downloading over a hundred and fifty million photos on Instagram. Also in April, Instagram became available to android users. Seeing a threat to its social media dominance, Facebook acted fast to neutralize the latest competitor. Again in 04, Facebook bought Instagram for $1 billion.
How can local small businesses make use of Instagram? First, you have to register. To register a business you must have a location page. In order to create location page for your company, you must create an account in Foursquare. Foursquare is a location based social media marketing site for mobile users. Instagram uses Foursquare’s location database in order to tag a photo to that location. If your location is not already listed on Foursquare’s database, you can add it by following these steps as recommended on Instagram’s webpage:
Download and sign up for Foursquare from the App Store: http://bit.ly/lx9vzb or on the search engines Play.
Go to the Check-in tab plus search for the name of the place you want to add
Tap the “Add this place” option.
Once you’ve added the place to the Foursquare database, you should be able to look for it on the Location screen within Instagram and select it to label your photo with the place an individual has created.
Upload your photo, then tap on the place name (in blue text) that appears over your photo to see the location web page you’ve created, where your picture and all photos tagged with this place in the future will appear.
Once you’re arranged with Foursquare, go ahead and set up your Instagram account:
1 . Sing up using your brand name as the user title.
2 . Add a profile picture, details about the business and a link to your website
a few. Link to our other social media accounts (Facebook, Twitter, etc . )
Now that you have your account set up, you can begin to build the presence on Instagram. Among the methods that you can use are:
1 . Share compelling content. Where have you heard that prior to? Anyone who has followed inbound marketing, seo, and building an online presence knows that everything starts with content. Don’t be afraid to experiment with your photos. Ask for opinions from your followers. What do they such as the most? How about the least?
2 . Use hashtags to find more followers and share your photos. When using hashtags, be specific.
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This will help you find like-minded people who will be more likely to be interested in your product or service. So instead of simply saying #car, say #bmw. Try to engage the people who are most directly interested in your product. Look at what other businesses are doing inside your industry. They probably have used ideas that have not occurred to you.
a few. Share the photo on some other social media sites. Instagram allows you to effortlessly share photos on Facebook, Foursquare, Twitter, Tumblr, and Flickr. Once these users see your photo they are going to go to your site, or begin to follow you on Instagram.
4. Make sure that your photos tell the story you want to inform. Posting a photo of that great steak dinner you’re about to eat refuses to do you much good if you very own a tire shop. Be authentic. Your users will be able to tell when the photos you are posting are actual or not
5. Be consistent. Have a tendency over-saturate your posts, but post frequently enough to keep our followers involved.
One of the criticisms of Instagram is that its filters destroy good photographs. This complaint has come mainly through professional photographers who may be feeling the heat of competition. Their specifications of what is acceptable are generally higher than the public at large as well. For most business purposes, the photo reproduction within Instagram is “good enough”.